NO parabens, NO sulphates.
Yet in the ingredients what do we have? Ammonium lauryl sulphate! Click photo below to enlarge.
In the small print on the back of the bottle it says, “Our shampoos and conditioners are free from parabens, sodium laureth sulphate and mineral oils." I say RUBBISH! Sodium laureth sulphate isn't the only sulphate.
A sulphate IS a sulphate. The most common sulphates are Sodium Lauryl Sulfate, Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Ammonium Xylene Sulfonate and TEA Lauryl Sulfate.
I don’t understand how a they can clearly state that it’s SULPHATE free and then lie about it. I will be writing to them to share my thoughts.
I don’t understand how a they can clearly state that it’s SULPHATE free and then lie about it. I will be writing to them to share my thoughts.
Happy hair days hair care, I detest you and what you are doing shouldn't be allowed as it's very misleading!!
44 comments:
I totally agree, that's misleading and shouldn't be allowed! xoxo
i never heard of the brand before. i think it's wrong to deceive customers like this - low morale!
the same way companies stamp a natural seal on their products when in fact, they aren't.
it's always best to look at the ingredients. brands will do pretty much anything to get you to buy their product; so as consumers, we need to be smarter and know what to look for to make sure we're not being lied to. we can't just take ads and labels at face value anymore.
That's awful & surely can't be allowed! I wonder what the company would say to defend themselves, it's so deceptive x
Wow, how cheeky. They probably think that people will just read the front and take their word for it..I have to say that I would have done that as I assume if the say something, they mean it..
You should write and complain - that's terrible.
thank goodness you checked the fine print! very smart of you!! i agree, it is very misleading to print that statement on the bottle! thanks for the heads up!
xoxo,
insidelook19.blogspot.com
They probably have a policy that if it isnt a type of sulphate then it doesnt count. Your right a sulphate is a sulphate but I guess they all have special qualities and them one's arent as bad as the old sulphates. Such a lie though isnt it.
Make a formal complaint I see! We don't complain enough here in Britian!
I would complain - trading standards (I think...) would have a great time with them :).
http://teacupsandbuttondrops.blogspot.com
If they wanted to advertise that it's free from Sodium Laureth Sulphate,then fine - but on the front it clearly says 'No Sulphates'!
Which means it shouldn't contain any!
Really annoying....I guess you always have to read the ingredient list and not just the labels nowadays.
Fee x
Trading standards seem to good to me too! Very unacceptable!
I notice that in the ingredients it spells it 'sulfate.' Does that even make a difference, and if not they can't use that against people surely? xo
Oh dear... just checked... its the spelling that they are relying on. Shouldn't be allowed, so sneaky! xo
thats ridiculous! hope they respond to your complaint!X
www.stilettos-and-cigarettes.blogspot.com
This is so disgraceful!!!!
Please let us know what they say in response... if you get one!!
www.lilaloves.blogspot.com
xxx
That is pretty ridiculous! I can't believe someone approved this product to even be placed on shelves, what a joke! I guess we will just have to read the entire ingredients section. It's so hard to trust companies these days, unfortunately!
wow thats so bad yet y am i not surprised it seems like they only do what they do to sell anything !
Omg what a lie! I'm sure that is illegal within consumer laws or something like that! I hope you didn't use it out of protest lol!
http://myfrostedworld.blogspot.com/
Ah yes, that sneaky fine print!
Btw, what shampoo have you been using since you had your Brazillian blow out? I'm getting one done on Thursday!
oh wow. please do write them and let us know about their response. that's indeed shameful :(
bloody hell..talk about false advertising! That's awful!
I definitely think you should complain!
Ooh, that is a little sneaky! :X
That is so wrong on so many levels!They lie the customers in their faces!
I agree, that is so bad. Hate it when brands do that
http://beaufashionxoxo.blogspot.com/
How irritating! Good job you checked the ingredients.. I hate when companies lie about stuff like that! Really gets on my nerves!
-Sriya xx
www.LipglossAndLeopardPrint.blogspot.com
AH! That is absolutely crazy that they can do that!!
It sucks how wording can change things-- take for instance, animal testing: the label may state "this final product is not tested on animals" but in actuality, the final product isn't tested on animals, yes; however the ingredients were!!
I wish products would be completely upfront, but they just aren't :l
I am glad you exposed this problem though because now others can know too :)
i know that the FDA here in the U.S. doesn't really regulate that kind of stuff =(
Soo many prods are saying this now. however we sometimes fail to red the "Fine Print" which is where most hide everything!
www.brookescloset.net
that's so bad, I always look at the ingredients. Had the same problem with Aveda stuff and silicones. but that was because the SA didn't know that there are all kind of silicones. Went back to the store and exchanged it.
http://lapetiteolga.blogspot.com/
That's really bad, have you contacted them? I'd love to see what they say.
omg Muhsine i bought these too from Boots believing they were Sulphate and Paraben free and noticede they arent! awful con xx
Thanks for all your comments girls, I will be contacting them and will let you know what they have to say for themselves, I will direct them to this post too to let them see your comments too. X
Hi Mushine, i totally agree. I've been in London a few times and I know you can find a lot of better products there. If you can, try to avoid also ingredients like cocamide MEA, TEA, DEA, sodium EDTA, BHT, BHA, they're really terrible for our skin and the environment!
i absolutely agree with you. They should not be allow to advertise it as sulphate free if it includes it. xoxx
http://doasbg.blogspot.com
If they are relying on the different spelling of sulfate then you should inform them that the official spelling of sulfate is sulfate...not sulphate...it changed when the official spelling of sulphur was changed to sulfur!
I'm interested to find out what they have to say! xx
They can get away with something like this because companies have started to jump on the band wagon that natural products are better which in some cases is not always true.
The sulfate that they left out, sodium lauyrl sulfate has gotten a lot of attention lately. It's been labeled everything from a cancer causing agent to a surfactant that can irritate and cause hair damage. While it is in fact an irritating agent, it isn't dangerous. However, "chemicals" with scary sounding names are being phased out and replaced with "green" ingredients that can only do a fraction of what a synthetic ingredient can do.
The sulfate that you are pointing out is actually derived from coconuts and despite the name, is very gentle. While the product packaging is misleading and they should have listed on the front what kinds of sulfates they left out, this isn't a product to toss or worry about.
ugh you just hit on my pet peeve! read this article on the subject (daily mail i know bleh but it actually has a point backed up by hard evidence!) http://www.dailymail.co.uk/femail/article-1325389/Luxury-shampoo-Its-just-hogwash.html
the bit that angers me most is those companies which show off about having natural ingredients when really they make up less than one per cent of the actual shampoo! id stick with liz earle if i were you, am loving her shampoo atm.
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xxx
Please write to them & let us know goes on with that
So many company's do this! I was noticing on Sephora that a lot of company's say they're free of any harsh chemicals or toxins. I found this website and found out it's a total lie! I found out NARS has extremely harsh stuff it in! Also found out BareMinerls also contains Bismul (the ingrediant in pepto), and dries the face out and causes acne. Check out this website! You'll be shocked to see how many products lie and contain horrible toxins. When you select a product, the first few pages are the least toxic, the last pages are the most toxic!
http://www.cosmeticsdatabase.com/
Oh my goodness! That is so bad! That isn't even misleading....that is blatent false advertising!
I know I should chill about it but stuff like this really hacks me off!
http://babygooseonline.blogspot.com/
I hate it when products lie :/ I mean - even w/ concealer - doesn't cake. Then you put it on and 5 minutes later, I look like I have wrinkles -- and I'm 19 so that's not even possible
haha
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